Brand More for Less

Imagine your brand, everywhere.

Budgets for traditional forms of advertising are being slashed. Marketers want to continue advertising with the same frequency and high-level impact, but with more control of their spend. Research has led us to the versatile, cost-scalable (and yes, strategic) promotional product.

Marketers have long known that branded products reinforce brand names. Now, compelling new statistics about recipients' behavior help reinforce decisions to use premiums and promotional items as primary advertising tools.

85%  keep the branded item for more than six months
             (repeated brand exposure)

84%  recall the advertiser's brand name on the item
             (heightened brand awareness)

75%  keep a promotional item because it was useful to them
             (fosters brand affinity and loyalty)

62%  purchase from the advertiser after receiving the item
             (extension of brand awareness)